Vintage Sexism: Tide

3 07 2009

Here is your average heterosexual white couple where the man is the breadwinner and the woman (“his ‘Missus’”) is just there to service him by doing his laundry, among other things, in this vintage Tide advertisement:

Tide

“He wears the cleanest shirts in town… His ‘Missus’ swears by Tide!”

LOL.


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