I’ve shared my thoughts about the cougar label before, so I’ve been really annoyed at all the ads I keep seeing on the New York subways for Cougar Town, a new ABC sitcom set to premiere on September 23rd, featuring Courteney Cox.
Cox plays 40 or 40-something year old Jules Cobb, a newly divorced woman in Florida with a 17 year old son. She decides to get back in the dating scene to add excitement into her life. There’s an older post on Jezebel about why Cougar Town looks awful, and the first reason that they list is the use of the word “cougar”.
There is nothing liberating or transgressive about the cougar label when it applies to women. As Rebecca Traister writes in Salon:
Cougars. Pussies. Foxes. Faster pussycat! Kill! Kill! Active, aggressive female sexuality is always talked about as feral, often feline. When it’s older, apparently, it develops sharper claws and teeth. Unless, that is, it’s exhibited by a primmer and more contained MILF. That’s just a lady with kids who men want to fuck. It’s impossible to tell, until we get closer to the specimen, whether she has any interest in doing the fucking herself.
The enthusiasm for the “Wild Kingdom” analogy is a sign of how strange and hysterically funny the idea of energetic female sexual desire is — whether it’s in the form of 34-year-old Drew Barrymore, who has cheerily referred to herself as a “pre-cougar” or “puma” because she’s dated men a couple of years younger than her, or 50-year-old Madonna, who recently dated 20-year-old Jesus Luz. How sad and backward that we have to give it a nickname, animalize it as if it’s outside the boundaries of civilized human behavior, make it a trend, pretend that Demi Moore invented it. That’s not progress, and it’s not a step forward for women.
Yes, must we animalize female sexuality and try to cutely conflate older single, attractive women who have sex with younger men with (the Wikipedia definition of a cougar) “large, solitary cats [with] the greatest range of any large wild terrestrial mammal in the Western Hemisphere, extending from Yukon in Canada to the southern Andes of South America.”
If you go on Urban Dictionary to look up what a cougar is, you will find degrading definitions:
An older woman who frequents clubs in order to score with a much younger man. The cougar can be anyone from an overly surgically altered wind tunnel victim, to an absolute sad and bloated old horn-meister, to a real hottie or milf [Mother I'd like to fuck, made popular by American Pie]. Cougars are gaining in popularity — particularly the true hotties — as young men find not only a sexual high, but many times a chick with her shit together.
“An overly surgically altered wind tunnel victim”, “an absolute sad and bloated old horn-meister” or “a real hottie or milf “? Are those really the only ways that we can think of older women in society? Is that the only vocabulary that we have to describe older women? Ageist much? Misogynist much? And isn’t it demeaning to call an older, more sexually experienced woman a “chick with her shit together”?
The third definition listed says:
An attractive woman in her 30′s or 40′s who is on the hunt once again. She may be found in the usual hunting grounds: nightclubs, bars, beaches, etc. She will not play the usual B.S. games that women in their early twenties participate in. End state, she will be going for the kill, just like you. Associated with milfs.
And the example they give of how to use cougar in context: I bagged a cougar last night at the club.
Sigh. I don’t even know what to make of this.