More women looking dead in advertisements

4 05 2009

Sociological Images has a new post up featuring advertisements for Jawbone noise canceling headsets where (shockingly) women are objectified and presented as helpless, lifeless dolls:





The women in these advertisements are obviously very made up and have blank expressions on their faces, making them seem like mere dolls or objects to be looked at.  They are passively laying down in a position of vulnerability and subordination.  While sexist advertisements that objectify women and present them as dead are not new or surprising, they continue to be disturbing and contribute to rape culture by dehumanizing women and reducing them to mere to-be-looked-at things.



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