Misogynist marketing… it doesn’t stop, does it?
I’ve been following Becky Sharper’s posts (see here, here and here) on The Pursuit of Harpyness about Joe The Art of Coffee (in the Village in New York City) and their public shaming. Joe’s always has a chalkboard outside beckoning people to come in. Last Saturday, May 16th, the chalkboard said:
Get Your Bikini Bod Back. Skim Lattes Are Here!
See Why It’s Called a ‘Skinny Latte!’
As if there isn’t enough fat shaming already. “Bikini season” and getting on a “bikini diet” so you can have a “bikini bod” translate to “Women, unless you are really skinny, you are unattractive. So be skinny!…or else no man is going to like you.”
When Becky notified Joe’s of how she thought the message on their chalkboard was shitty and offensive, she received this response:
No, the manager didn’t realize it offended people. It was meant strictly as a joke; tongue in cheek. We serve Full Fat milk unless asked not to on all drinks, and are actually prone to think it’s silly to ruin coffee with skimmed milk. I, for one, think it tastes watery and ruins coffee, but to each their own.
I am sorry if this joke offended. However, we give rein to our talented barista/artists to create new and different boards. I was surprised at how virulent a response was created on that blog, and think someone made a mountain out of a molehill. However, I will ask them to change it.
“It was meant strictly as a joke; tongue in cheek” – back to the whole oops I said something that offended you? Well, whatever it was just a joke. Can’t take a joke? Gee, lighten up! Gosh, those darn feminists have no sense of humor!
And “I am sorry if this joke offended” is barely an apology. Way to not take ownership for your misogynist marketing. So they didn’t do anything offensive, they just made a joke that offended some oversensitive people who “made a mountain out of a molehill”. Because anytime a feminist objects to misogyny, it’s just an overreaction.
I am sick of these not even half-assed apologies. Sorry if you are offended by something that’s just a harmless little joke. You’re making a big deal out of nothing.
And this morning, Becky informs us that Joe’s chalkboard said:
Caffeine burns calories*Let Joe’s Help You Get A Bikini Bod
They took it in this morning. I think they didn’t get the message but now it’s gone. Just for the record, it was created by 2 of our female baristi as a joke.