PETA’s Next Move: Recruiting Che Guevara’s Granddaughter

19 06 2009

People for the Ethical Treatment of Animals (PETA) has recruited Che Guevara’s 24-year old granddaughter, Lydia Guevara, to promote vegetarianism for their South American campaign that will premiere this October in Argentina, a big beef eating country.

lydia guevara

The posters and print ads will (shockingly!) feature Guevara scantily clad, “wearing nothing but the infamous Che beret and an ammunition belt of carrots”. Again PETA, must you use female bodies in order to promote vegetarianism?

The campaign’s tag line: “Join the vegetarian revolution.” This will be PETA’s first campaign in South America. Thoughts?


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3 09 2009
Angry Green Girl sexualizes women for a good cause « The Gender Blender Blog

[…] (along with PETA’s other offenses which we have blogged about here and here and here and here and here).  Well, here’s another example of a similar […]

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