Bacardi Misogyny Makes Me Drink More Malibu

20 06 2009

via Jezebel:

Bacardi has a new promotional site through Tel Aviv ad agency McCann Digital for it’s Bacardi Breezers that is just disgustingly awful.  The site has been created in both English and Hebrew.

The idea behind the site, entitled “Get an Ugly Girlfriend!,” is that all that women have to do to look attractive is find a less attractive friend to accompany them to events.

The site stresses that women can find “ugly” friends to accompany them to the pool, the beach, the mall, or a barbeque.  The site suggests that with sexy fashion accessories, lots of Bacardi Breezers, and these “friends,” any woman can look hot.

ug2

Vomit, vomit, triple vomit.

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