PETA has a new fatist billboard campaign in Florida. This billboard just went up in Jacksonville:
Save the whales. Lose the blubber: Go vegeterian?!! PETA is notoriously sexist and racist in their campaigns, and now they are fatist as well. From their press release:
A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. [….]
Anyone wishing to achieve a hot “beach bod” is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters. […]
“Trying to hide your thunder thighs and balloon belly is no day at the beach,” says PETA Executive Vice President Tracy Reiman. “PETA has a free ‘Vegetarian Starter Kit’ for people who want to lose pounds while eating as much as they like.
This is absolutely shameful, tactless and tasteless, but is not very surprising considering PETA’s track record. Trying to hide your thunder thighs and balloon belly? Way to fat shame and make women feel even more pressured to be thin. PETA is completely inconsiderate and unempathetic of people’s feelings.
One woman wrote a heartbreaking letter saying:
I would like to express my outrage at a billboard I recently saw in Jacksonville, Florida.
My family was visiting, and I was planning on taking them to the beach to enjoy the beautiful day when i saw a billboard that made me want to cry. It says “Save the Whales,” with a picture of an overweight woman in the foreground.
We all sat there and stared at it for a minute and everyone in the car was silent. No one wanted to mention my weight. I laughed it off as usual, but it really had made me so embarrassed, so self conscious and so ashamed about my weight that I dropped off my family at the oceanfront and left to go home, making the excuse that I wasn’t feeling well.
My embarrassment turned to outrage as I was sitting at home contemplating that distasteful, disgusting billboard. I can’t believe that PETA would be so disrespectful as to use the terms “whales” and “blubber” when referring to obese people. I wish there was something I could do. I’ve already written to them expressing my outrage at their malicious terms and asked them to take it down.
Unfortunately PETA does not care that they are consistently offensive and outraging. H/t Holly at Deceiver.